
29 May Complete List of Woke Companies (UPDATED 2023)
NEWS! Please check out my new podcast, DeSantisland on Apple Podcasts, Spotify or anywhere else you listen to podcasts. Thank you!
A couple years ago, I wrote a piece for The Wall Street Journal lamenting how companies I patronize have turned increasingly political and woke. Many speciously echoed Democratic Party claims that Georgia’s recent voting law is racist without specifying how so. Others have been woke for a long time and are becoming more political by the day. I received many dozens of messages—more than I’ve ever received about anything I’ve ever written—and the piece generated nearly 2,000 comments on the WSJ website.
Most of those who wrote me asked if I had a list of woke companies. I did not. So I started an initial list based on ads in The New York Times and the Washington Post, condemning what is really a fictitious assault on democracy and the right to vote. I wrote at the time to defend Georgia’s law and time has proven me correct as minority turnout and turnout overall surged in Georgia’s primaries. Early voting for the general election has set records, and Black voter turnout has been massive. But don’t expect any of the woke corporations or the mainstream media to apologize for their Jim Crow 2.0 slurs.
Then, as other woke companies launched totally bogus attacks on Florida’s Parental Rights in Education law, which the media DISHONESTLY calls “Don’t Say Gay” even though there’s nothing in the law about saying “gay,” my list grew. Other companies made the list for paying their employees to have abortions in other states. Then the list grew and grew as I started researching companies and my dear readers started sending me suggestions. (Keep ’em coming!) If there’s no link below, it means they made the list for protesting election integrity legislation or Florida’s parental rights in education law. There are currently 426 woke companies on my list and I update it all the time!
23andMe |
Accenture |
Advanced Auto Parts |
AIG |
Airbnb |
Alphabet (Google) |
Amazon |
American Airlines |
American Express |
American Honda Motor Company |
Apple |
AT & T |
Bain & Company |
Bank of America |
Bayer |
Ben & Jerry’s |
Berkshire Partners |
Best Buy |
Biogen |
BlackRock |
Bloomin Brands (Outback Steakhouse, Carrabba’s Italian Grill, Bonefish Grill, etc.) |
BMC Software |
Boston Consulting Group |
Broadridge Financial Solutions |
Cambridge Associates |
Cisco |
Citigroup |
Civic Entertainment Group |
Climb Credit |
CODAworx |
Comcast NBC Universal |
Cowboy Ventures |
Creative Artists Agency |
CVS Health |
Deckers Brands (UGG, HOKA, Teva, Sanuk, and Koolaburra by UGG) |
Dell Technologies |
Deloitte |
Deutsche Bank |
Disney |
Dropbox |
Eaton |
Emerson Collective |
Estee Lauder |
Etsy |
Evite (woke direct marketing emails, including one from a “LGBTQ + activist.”) |
EY |
|
Ferrara |
FirstMark Capital |
Ford Motor Company |
Gap |
General Catalyst |
General Motors |
Go Daddy |
Goldman Sachs |
Goodreads (please read about how these dirty rotten scoundrels cancelled me and my books here!) |
|
H & M |
H & R Block |
Harry’s Inc. |
Hess |
Hilton |
Hooker Furniture Company |
Hotel Tonight (woke emails) |
HP |
Hyatt Group Hotels & Resorts |
IBM |
IHG Hotels & Resorts |
Insight Partners Leadership |
Intelligensia Coffee |
J & J |
Jazz Lincoln Center |
JetBlue |
Kellog Company |
Khosla Ventures |
Kraft Heinz |
Levi Stauss & Co. |
|
Live Nation Entertainment |
Loop Capital Markets |
Lululemon |
Lyft |
M & T Bank |
Macy’s |
Mailchimp |
Marriott |
Mars North America |
Mastercard |
Mattel |
McKinsey & Company |
Merck |
Metlife |
Microsoft Corporation |
MLB |
MLS |
Molson Coors Beverage Company |
Mondelez International |
Nabisco |
NBA |
NCAA |
Netflix |
Newell Brands |
NFL |
NHL |
Nike |
Nordstrom |
Oracle |
Otherwise Incorporated |
Paper Source |
Patagonia |
Paypal |
Peloton |
Pepsi/Frito-Lay/Cracker Jacks/Jills |
Petsmart |
|
Plaid |
Predxion |
Prudential Financial |
PwC |
|
Redfin |
REI Co-op |
Respondology |
Richer Poorer |
Salesforce |
Sephora |
ServiceNow |
Slow Ventures |
Smith & Company |
Sodexo Magic |
Sodexo USA |
Sonos |
Sony Interactive Entertainment |
Sound Ventures |
Spark Capital |
Square |
Starbucks |
Steelcase |
Survey Monkey |
Sweetgreen |
Synchrony |
T. Rowe Price |
The New York Times (and almost every other news outlet in Western countries) |
TMobile |
Tory Burch LLC |
Tripadvisor |
Twilio |
Twitter (obviously less woke now under Elon Musk!) |
U.S. Men’s National Soccer Team |
Uber |
ULTA |
Under Armour |
United Airlines |
Vanguard |
Verizon |
Viacom CBS |
VMWare |
Warburg Pincus |
Warby Parker |
Warner Media |
We Work |
Wells Fargo |
Whole Foods |
Yahoo Inc |
Yelp |
Zendesk |
Zillow |
Zola |
Zoom Video Communications |
Zynga Games |
At this point you must be wondering, are there ANY un-woke businesses left in America? Not many big ones, I can tell you that! But there are plenty of un-woke small businesses and you can find some of them on a new app called Public Square. There are very few businesses listed near where I live but I think it’s growing fast, so hopefully that will soon change. And I found a coffee shop about 20 minutes from my house called Conservative Grounds that looks hilarious, so I’ll be keeping the app on my phone and checking it periodically to see how it develops. In the meantime, contact me if you have suggestions for companies that deserve to be on these lists, and check out my list of non-woke or unwoke businesses. Oh by the way, on the topic of supporting like-minded entrepreneurs, how about checking out my books while you’re here? I appreciate it.

