Complete List of Woke Companies Including Those Condemning Roe vs. Wade Overturn, Voting Laws & Florida’s Incorrectly Labeled ‘Don’t Say Gay’ Law (UPDATED)

Last year, I wrote a piece for The Wall Street Journal lamenting how companies I patronize have turned increasingly political and woke. Many speciously echoed Democratic Party claims that Georgia’s new voting law is racist without specifying how so. Others have been woke for a long time and are becoming more political by the day. I received many dozens of messages—more than I’ve ever received about anything I’ve ever written—and the piece generated nearly 2,000 comments on the WSJ website.

Most of those who wrote me asked if I had a list of woke companies. I did not. So I started an initial list (see list #1 below) based on ads in The New York Times and the Washington Post, condemning what is really a fictitious assault on democracy and the right to vote. I wrote at the time to defend Georgia’s law and time has proven me correct as minority turnout and turnout overall surged in Georgia’s primary last month. List #2 covers companies protesting Florida’s Parental Rights in Education/Don’t Say Gay Bill, and List 3 are random woke companies that have come across my radar screen, mostly for supporting BLM, LGBTQ causes and abortion rights, among other left wing causes.

WE STAND FOR DEMOCRACY

A Government of the people, by the people.

“A beautifully American ideal, but a reality denied to many for much of this nation’s history. As Americans, we know that in our democracy we should not expect to agree on everything. However, regardless of our political affiliations, we believe the very foundation of our electoral process rests upon the ability of each of us to cast our ballots for the candidates of our choice. For American democracy to work for any of us, we must ensure the right to vote for all of us. We all should feel a responsibility to defend the right to vote and to oppose any discriminatory legislation or measures that restrict or prevent any eligible voter from having an equal and fair opportunity to cast a ballot. Voting is the lifeblood of our democracy and we call upon all Americans to join us in taking a nonpartisan stand for this most basic and fundamental right of all Americans.”

Corporate signatories (WOKE LIST #1)

Accenture

AIG

Airbnb

Alphabet (Google)

Amazon

American Airlines

American Express

Apple

Bain & Company

Bank of America

Berkshire Partners

Best Buy

Biogen

BlackRock

BMC Software

Boston Consulting Group

Broadridge Financial Solutions

Cambridge Associates

Cisco

Civic Entertainment Group

Climb Credit

CODAworx

Cowboy Ventures

Creative Artists Agency

Dell Technologies

Deloitte

Discover Financial Services

Dropbox

Eaton

Emerson Collective

Estee Lauder

Evenbrite

EY

Facebook

Ferrara

FirstMark Capital

Ford Motor Company

General Catalyst

General Motors

Goldman Sachs

Harry’s Inc.

Hess

IBM

Insight Partners Leadership

Instacart

Intelligensia Coffee

J & J

Jazz Lincoln Center

JetBlue

Khosla Ventures

Levi Stauss & Co.

Live Nation Entertainment

Loop Capital Markets

Lyft

M & T Bank

Mastercard

McKinsey & Company

Merck

Microsoft Corporation

Mondelez International

Netflix

Newell Brands

Nordstrom

Otherwise Incorporated

Paper Source

Paypal

Peloton

Pinterest

Plaid

Predxion

PwC

Reddit

REI Co-op

Richer Poorer

Salesforce

ServiceNow

Seventh Generation

Slow Ventures

Smith & Company

Sodexo USA

Sodexo Magic

Sonos

Sound Ventures

Spark Capital

Square

Starbucks

Steelcase

Survey Monkey

Sweetgreen

Synchrony

T. Rowe Price

Target

Tory Burch LLC

Tripadvisor

Twilio

Twitter

Under Armour

United Airlines

UTA

Vanguard

Viacom CBS

VMWare

Warburg Pincus

Warby Parker

Zendesk

Zola

UPDATE:

This list of woke companies/organizations above is specific to those unfairly maligning Georgia’s election laws but it is clearly not as comprehensive as it should be. Thus, as woke companies come across my radar screen I’ll be adding them. Most of the additions below on list #2 are protesting Florida’s parental rights in education bill (mischaracterized by dishonest media as “Don’t Say Gay.”)

WOKE COMPANIES LIST #2

23andMe

Advanced Auto Parts

American Honda Motor Company

AT & T

Bayer

Ben & Jerry’s

CVS Health

Citigroup

Comcast NBC Universal

Deckers Brands (UGG, HOKA, Teva, Sanuk, and Koolaburra by UGG)

Deutsche Bank

Disney

Etsy

Gap

Go Daddy

Goodreads

Google

H & M

HP

H & R Block

Hilton

Hyatt Group Hotels & Resorts

IHG Hotels & Resorts

Kellog Company

Kraft Heinz

Linkedin

Lululemon

Macy’s

Mailchimp

Marriott

Mars North America

Mattel

Metlife

MLB

MLS

Molson Coors Beverage Company

Nabisco

NCAA

NBA

NFL

NHL

Nike

Oracle

Patagonia

Pepsi/Frito-Lay/Cracker Jacks/Jills

Petsmart

Pfizer

Prudential Financial

Redfin

Sephora

Sony Interactive Entertainment

TMobile

Uber

Verizon

Warner Media

Wells Fargo

We Work

Yahoo Inc

Yelp

Zillow

Zoom Video Communications

Zynga Games

Other Misc. Woke Companies (LIST #3)

1-800 Flowers

Abercrombie & Fitch

Absolut Vodka

Adidas

Adobe

Alaska Airlines

Amalgamated Bank

Anastasia Beverly Hills

Anheuser-Busch/Budweiser

Aritzia

Asana

Axe

Banana Republic

Bank of New York Mellon

Bath & Body Works

Bed, Bath & Beyond

Billie

Biossance

Bliss

Blue Cross Blue Shield

Bloomin Brands (Outback Steakhouse, Carrabba’s Italian Grill, Bonefish Grill, etc.)

The Body Shop

Boeing

Boy Smells

Burger King

Box Inc.

Bravado

Bumble

Burton Snowboards

Buzzfeed

Capital One

Chick-fil-A

Chipotle

Chobani

Cigna

Coca-Cola Company

Collina Strada

Colourpop

Condé Nast

Constant Contact

Converse

CVS

Delta Airlines

Discord

Discover Card

Docusign

Dollar Tree

Door Dash

Dr. Martens

Duke Energy

Duolingo

Ebay

ESPN (Disney)

Everlane

Evite (woke direct marketing emails, including one from a “LGBTQ + activist.”)

Expedia

Fabletics

Family Dollar

Fashion Nova

Fitbit

For Love and Lemons

Fossil

Four Seasons Hotels & Resorts

Ganni

Gatorade

GE

Geico

Giant Eagle

Gilead Sciences

Glossier

Goodreads (read about how they cancelled me here!)

Grubhub

Hachette

Harper Collins

Harris Teeter

Hasbro

Honest Beauty

Hotel Tonight (woke emails)

Hulu

Indeed

Intel

Intuit

Jeni’s Ice Cream (SUPER WOKE!)

JP Morgan Chase

Jeep

Justeattakeaway.com

Kate Spade

Kenneth Cole

Kind

Kohl’s

Kroger

La Colombe

Lego

Legoland, home of the world’s largest Lego Pride parade

Leidos

Lipslut

Lockheed Martin

Lowe’s

Lush Cosmetics

Macmillan

Madewell

Marc Jacobs

Match Group (Match.com, Tinder, OK Cupid etc.)

Mattress Firm

McDonald’s

Merrill Lynch

Michael’s

Miller Brewing Co.

Molson Coors

Momentive/Survey Monkey

Morphe

Nascar

The New York Times (and almost every other news outlet in Western countries)

Next Door

Office Depot

Ohio Health

Olay (Oil of Olay)

Old Navy

Oreos (Nabisco limited edition Pride Oreos)

Orvis

Pacsun

Paramount

Penguin Random House

Planet Fitness

Pop Tarts (Kelloggs- Queer Pop Tarts)

Peloton

Prabal Gurung

Pokemon

Proctor & Gamble/Pantene

Progressive Insurance

Puma

Quaker Oats Co.

QVC

Ralph Lauren

Raymond James

Reebok

Saks 5th Avenue/Off 5th

SAP

Savage x Fenty, founded by Rihanna

SHEIN

Simon & Schuster

ScotiaBank

Seventh Generation

Shopify

Skillshare

Slack

Snap

Softbank

Spanx

Stanley Black & Decker

State Farm

Stitch Fix

Strava

Stripe

Sundance

Tampa Bay Rays

Tesla

Teva (sandals)

TGI Fridays

Tiffany & Co.

TikTok

Tito’s Vodka

That Game Company

Toms

Trillium Asset Management

Truist Financial

Ubisoft

Ugg

Unilever

USAA

Vans

Vice Media Group

Victoria’s Secret

Vistaprint

Vox Media

Walmart

Whole Foods

Williams Sonoma

Wrigley (limited edition Pride skittles)

YouTube

At this point you must be wondering, are there ANY un-woke businesses left in America? Not many big ones, I can tell you that! But there are plenty of un-woke small businesses and you can find some of them on a new app called Public Square. There are very few businesses listed near where I live but I think it’s growing fast, so hopefully that will soon change. And I found a coffee shop about 20 minutes from my house called Conservative Grounds that looks hilarious, so I’ll be keeping the app on my phone and checking it periodically to see how it develops. In the meantime, contact me if you have suggestions for companies that deserve to be on these lists. Oh by the way, on the topic of supporting like-minded entrepreneurs, how about checking out my books while you’re here? I appreciate it.

Pride Month Display at Target, June 2022
Pride Month Display at Target, June 2022 ©DAVE SEMINARA
Target Pride Display ©DAVE SEMINARA