29 May Complete List of Woke Companies (UPDATED 2023)

NEWS! Please check out my new podcast, DeSantisland on Apple Podcasts, Spotify or anywhere else you listen to podcasts. Thank you!

A couple years ago, I wrote a piece for The Wall Street Journal lamenting how companies I patronize have turned increasingly political and woke. Many speciously echoed Democratic Party claims that Georgia’s recent voting law is racist without specifying how so. Others have been woke for a long time and are becoming more political by the day. I received many dozens of messages—more than I’ve ever received about anything I’ve ever written—and the piece generated nearly 2,000 comments on the WSJ website.

Most of those who wrote me asked if I had a list of woke companies. I did not. So I started an initial list based on ads in The New York Times and the Washington Post, condemning what is really a fictitious assault on democracy and the right to vote. I wrote at the time to defend Georgia’s law and time has proven me correct as minority turnout and turnout overall surged in Georgia’s primaries. Early voting for the general election has set records, and Black voter turnout has been massive. But don’t expect any of the woke corporations or the mainstream media to apologize for their Jim Crow 2.0 slurs.

Then, as other woke companies launched totally bogus attacks on Florida’s Parental Rights in Education law, which the media DISHONESTLY calls “Don’t Say Gay” even though there’s nothing in the law about saying “gay,” my list grew. Other companies made the list for paying their employees to have abortions in other states. Then the list grew and grew as I started researching companies and my dear readers started sending me suggestions. (Keep ’em coming!) If there’s no link below, it means they made the list for protesting election integrity legislation or Florida’s parental rights in education law. There are currently 426 woke companies on my list and I update it all the time!

At this point you must be wondering, are there ANY un-woke businesses left in America? Not many big ones, I can tell you that! But there are plenty of un-woke small businesses and you can find some of them on a new app called Public Square. There are very few businesses listed near where I live but I think it’s growing fast, so hopefully that will soon change. And I found a coffee shop about 20 minutes from my house called Conservative Grounds that looks hilarious, so I’ll be keeping the app on my phone and checking it periodically to see how it develops. In the meantime, contact me if you have suggestions for companies that deserve to be on these lists, and check out my list of non-woke or unwoke businesses.  Oh by the way, on the topic of supporting like-minded entrepreneurs, how about checking out my books while you’re here? I appreciate it.