01 Jun Complete List of Woke Companies (Updated 2025)
There are currently almost 500 woke companies on my list and I update it all the time!
You may ask what is woke? I think Teresa Mull has an interesting definition in her new book, Woke Proof Your Life.
Woke (noun) : a sociopolitical idealogy characterized by the manipulation of noble goals by tyrannical left-wing zealots for the purpose of controlling and destroying American society.
email advertisement from Resident Home
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Activision (maker of Call of Duty and many other video games) |
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Bain & Company |
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Biogen |
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Bloomin Brands (Outback Steakhouse, Carrabba’s Italian Grill, Bonefish Grill, etc.) |
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BMC Software |
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Boston Consulting Group |
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Broadridge Financial Solutions |
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Cambridge Associates |
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Cisco |
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Citigroup |
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Civic Entertainment Group |
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Climb Credit |
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CODAworx |
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Cowboy Ventures |
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Creative Artists Agency |
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CVS Health |
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Deckers Brands (UGG, HOKA, Teva, Sanuk, and Koolaburra by UGG) |
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Deloitte |
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Deutsche Bank Dior (see ads below) |
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Disney |
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Dropbox |
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Eaton |
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Emerson Collective |
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Estee Lauder |
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Etsy |
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Evite (woke direct marketing emails, including one from a “LGBTQ + activist.”) |
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EY |
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Ferrara |
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FirstMark Capital |
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Gap |
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General Catalyst |
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General Motors |
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Go Daddy |
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Goldman Sachs |
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Goodreads (please read about how these dirty rotten scoundrels cancelled me and my books here!) |
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H & M |
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H & R Block |
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Harry’s Inc. |
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Hess |
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Hilton Home Depot |
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Hooker Furniture Company |
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Hotel Tonight (woke emails) |
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HP |
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Hyatt Group Hotels & Resorts |
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IBM |
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IHG Hotels & Resorts |
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Insight Partners Leadership |
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Intelligensia Coffee |
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J & J |
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Jazz Lincoln Center |
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Kellog Company |
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Khosla Ventures |
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Kraft Heinz |
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Levi Stauss & Co. |
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Live Nation Entertainment |
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Loop Capital Markets |
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Lululemon |
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Lyft |
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M & T Bank |
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Macy’s |
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Mailchimp |
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Marriott |
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Mars North America |
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Mastercard |
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Mattel |
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McKinsey & Company |
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Merck |
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Metlife |
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MLB |
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MLS |
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Molson Coors Beverage Company |
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Mondelez International |
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Nabisco |
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NBA |
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NCAA |
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Netflix |
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Newell Brands |
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NFL |
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NHL |
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Nike |
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Nordstrom |
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Oracle |
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Otherwise Incorporated |
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Paper Source |
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Patagonia |
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Paypal |
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Peloton |
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Penzey’s (Spices) (Please READ their “About Republicans” lecture) |
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Pepsi/Frito-Lay/Cracker Jacks/Jills |
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Petsmart |
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Plaid |
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Predxion |
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Prudential Financial |
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PwC |
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Redfin |
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REI Co-op |
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Respondology |
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Richer Poorer |
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Sephora |
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ServiceNow |
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Slow Ventures |
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Smith & Company |
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Sodexo Magic |
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Sodexo USA |
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Sonos |
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Sony Interactive Entertainment |
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Sound Ventures |
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Spark Capital |
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Square |
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Starbucks |
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Steelcase |
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Survey Monkey |
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Sweetgreen |
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Synchrony |
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T. Rowe Price |
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The New York Times (and almost every other news outlet in Western countries) |
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TMobile |
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Tory Burch LLC |
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Tripadvisor |
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Twilio |
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Twitter (obviously less woke now under Elon Musk!) |
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U.S. Men’s National Soccer Team |
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Uber |
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ULTA |
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Vanguard |
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Verizon |
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Viacom CBS |
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VMWare |
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Warburg Pincus |
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Warby Parker |
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Warner Media |
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We Work |
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Whole Foods |
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Yahoo Inc |
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Yelp |
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Zendesk |
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Zillow |
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Zola |
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Zoom Video Communications |
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Zynga Games |
At this point you must be wondering, are there ANY un-woke businesses left in America? Not many big ones, I can tell you that! But there are plenty of un-woke small businesses and you can find some of them on a new app called Public Square. You should also check out my friend Teresa Mull’s new book Woke Proof Your Life!
In the meantime, contact me if you have suggestions for companies that deserve to be on these lists, and check out my list of non-woke or unwoke businesses. Oh by the way, on the topic of supporting like-minded entrepreneurs, how about checking out my books while you’re here? I appreciate it. Finally, if you’d like to help contribute to the upkeep of this site and this list, you can send tips and contributions to my Venmo, @Dave-Seminara. This site keeps getting hacked, likely by malicious lefties, so any contributions are most welcome as I’m not tech savvy and keep having to pay people to repair my site.
