Complete List of Woke Companies (Updated February 2024)

A couple years ago, I wrote a piece for The Wall Street Journal lamenting how companies I patronize have turned increasingly political and woke. Many speciously echoed Democratic Party claims that Georgia’s recent voting law is racist without specifying how so. Others have been woke for a long time and are becoming more political by the day. I received many dozens of messages—more than I’ve ever received about anything I’ve ever written—and the piece generated nearly 2,000 comments on the WSJ website.

 

Most of those who wrote me asked if I had a list of woke companies. I did not. So I started an initial list based on ads in The New York Times and the Washington Post, condemning what is really a fictitious assault on democracy and the right to vote. I wrote at the time to defend Georgia’s law and time has proven me correct as minority turnout and turnout overall surged in Georgia’s primaries. Early voting for the general election has set records, and Black voter turnout has been massive. But don’t expect any of the woke corporations or the mainstream media to apologize for their Jim Crow 2.0 slurs.

 

Then, as other woke companies launched totally bogus attacks on Florida’s Parental Rights in Education law, which the media DISHONESTLY calls “Don’t Say Gay” even though there’s nothing in the law about saying “gay,” my list grew. Other companies made the list for paying their employees to have abortions in other states. Then the list grew and grew as I started researching companies and my dear readers started sending me suggestions. (Keep ’em coming!) If there’s no link below, it means they made the list for protesting election integrity legislation or Florida’s parental rights in education law. There are currently 454 woke companies on my list and I update it all the time!

You may ask what is woke? I think Teresa Mull has an interesting definition in her new book, Woke Proof Your Life

Woke (noun) : a sociopolitical idealogy characterized by the manipulation of noble goals by tyrannical left-wing zealots for the purpose of controlling and destroying American society. 

1-800 Flowers

23andMe

3M

AARP

Abercrombie & Fitch

Academy Awards

Activision (maker of Call of Duty and many other video games)

Absolut Vodka

Accenture

Adidas

Adobe 

Advance Auto Parts

AIG

Airbnb

Alaska Airlines

Albertsons/Safeway

All Elite Wrestling

Ally Bank/Ally Financial

Alphabet (Google)

Amalgamated Bank

Amazon

American Airlines

American Express

American Honda Motor Company

Amerisource Bergen

Anastasia Beverly Hills

Anheuser-Busch/Budweiser

Anthropologie

Apple

Aritzia

Asana

Associated Press

AT & T

Audi Volkswagen

Axe

Bain & Company

Balenciaga

Banana Republic

Bank of America

Bank of New York Mellon

Bass Pro Shops

Bath & Body Works

Bayer

Bed, Bath & Beyond

Ben & Jerry’s

Berkshire Partners

Best Buy

Billie

Biogen

Biossance

Black Diamond Equipment

 

Blackrock

Bliss

Bloomin Brands (Outback Steakhouse, Carrabba’s Italian Grill, Bonefish Grill, etc.) 

Blue Cross Blue Shield

BMC Software

Boeing

Boston Consulting Group

Box Inc.

Boy Smells

Brahmin

Bravado

BrewDog

Bristol Myers Squibb

Broadridge Financial Solutions

Budweiser (Dylan Mulvaney sponsorship) 

Bumble

Burger King

Burton Snowboards

Buzzfeed

Cadbury

Cambridge Associates

Capital One

Cardinal Health

Caribou Coffee

CBRE

CeraVe (Dylan Mulvaney sponsor)

Champion/Hanes

Chase

Chevron

Chick-fil-A

Chipotle

Chobani

Cigna

Cisco

Citigroup

Civic Entertainment Group

Climate First Bank

Climb Credit

Coca-Cola Company

CODAworx

Collina Strada

Colourpop

Comcast NBC Universal

Condé Nast

Constant Contact

Converse

Cowboy Ventures

Cracker Barrel

Creative Artists Agency

Credit Karma

Crest (Dylan Mulvaney sponsor)

Crocs

Cushman & Wakefield

CVS

CVS Health

David Jones

Deckers Brands (UGG, HOKA, Teva, Sanuk, and Koolaburra by UGG)

Dell Technologies

Deloitte

Delta Airlines

Deutsche Bank

Dior (see ads below)

Discord

Discover Card

Disney

Docusign

Dollar Tree

Door Dash

Dove (working to erase hairy armpit stigma)

Dr. Martens

Dropbox

Duke Energy

Duolingo

Eaton

Ebay

Emerson Collective

Equinor

Erie Insurance

ESPN (Disney) 

Estee Lauder

Etsy

Eventbrite

Everlane

Evite (woke direct marketing emails, including one from a “LGBTQ + activist.”)

Expedia

Experian

EY

Fabletics

Facebook

Family Dollar

Farmer’s Insurance

Fashion Nova

Ferrara

FirstMark Capital

Fitbit

For Love and Lemons

Ford Motor Company

Fossil

Four Seasons Hotels & Resorts

Fox Corporation/Fox News

Frontier Airlines

Gannett Company

Ganni

Gap

Gatorade

GE

Geico

General Catalyst

General Mills (Cheerios, Bisquick, Haagen Dazs, etc)

General Motors

Giant Eagle

Gilead Sciences

Glossier

Go Daddy

Goldman Sachs

Goodreads (please read about how these dirty rotten scoundrels cancelled me and my books here!)

Google

Grosvenor Capital Management

Grubhub

H & M

H & R Block

Hachette

Hairhouse

Hamburger Mary’s

Hanes

Harper Collins

Harris Teeter

Harry’s Inc.

Hasbro

Haus Labs  (Dylan Mulvaney sponsor)

Hershey (Chocolates)

Hess

Hilton

Honest Beauty

Hooker Furniture Company

Hotel Tonight (woke emails)

HP

Hulu

Hummel

Hyatt Group Hotels & Resorts

IBM

IHG Hotels & Resorts

Impact Wrestling

Impossible Foods

Indeed

Ingersoll Rand

Insight Partners Leadership

Instacart (Dylan Mulvaney sponsor)

Intel

Intelligensia Coffee

Intuit

J & J

J Crew

Jazz Lincoln Center

Jeep

Jeni’s Ice Cream (Nancy Pelosi Ice Cream!) 

JetBlue

JLL

JP Morgan Chase

Justeattakeaway.com

Kate Spade

Kellog Company

Kenneth Cole

Khosla Ventures

Kind

Kitchen Aid (Dylan Mulvaney sponsorship)

Kohl’s 

Kraft Heinz

Kroger

La Colombe

Lego

Legoland, home of the world’s largest Lego Pride parade

Leidos

Levi Stauss & Co.

Linkedin

Lipslut

Live Nation Entertainment

LL Bean

Lockheed Martin

Loop Capital Markets

Los Angeles Dodgers (AKA Sisters of Perpetual Indulgence)

Love Beauty & Planet (Dylan Mulvaney sponsor)

Lowe’s

Lucozade

Lululemon

Lush Cosmetics

Lyft

M & T Bank

Mac Cosmetics (Dylan Mulvaney sponsorship)

Macmillan

Macy’s

Madewell

Mailchimp

Marc Jacobs

Marriott

Mars North America

Mastercard

Match Group (Match.com, Tinder, OK Cupid etc.)

Mattel

Mattress Firm

McDonald’s

McKesson Corporation

McKinsey & Company

Merck

Merrill Lynch

Metlife

Michael’s

Microsoft Corporation

Milk Makeup

Miller Brewing Co.

Misfits Market

MLB

MLS

Molson Coors

Molson Coors Beverage Company

Momentive/Survey Monkey

Mondelez International

Mondelez International (Oreos)

Morphe

Mutual of Omaha

Nabisco

NAE Vegan Shoes

Nascar

Native (Dylan Mulvaney sponsor)

Natura & Co. 

NBA

NCAA

Netflix

Neutrogena (Dylan Mulvaney sponsor)

New Japan Pro Wrestling

Newell Brands

Newmark

Next Door

NFL

NHL

Nike

Nordstrom

North Face

Office Depot

Ohio Health

OK Cupid

Ogilvy

Olay (Oil of Olay)

Old Navy

Oracle

Oreos (Nabisco limited edition Pride Oreos)

Orvis

Otherwise Incorporated

Pacifica Beauty

Pacsun

Pandora  (Jewelry) 

Paper Source

Paramount

Patagonia

Paypal

Peloton

Peloton

Penguin Random House

Penzey’s (Spices) (Please READ their “About Republicans” lecture)

Pepsi/Frito-Lay/Cracker Jacks/Jills

Petsmart

Pfizer

Pinterest

Plaid

Planet Fitness

PNC Bank

Pokemon

Pop Tarts (Kelloggs- Queer Pop Tarts)

Popflex Active

Prabal Gurung

Predxion

Proctor & Gamble/Pantene

Progressive Insurance

Prudential Financial

Puma

PwC

Quaker Oats Co.

QVC

Ralph Lauren

Raymond James

Reader’s Digest/ Trusted Media Brands Inc.

Reddit

Redfin

Reebok

REI Co-op

Respondology

Richer Poorer

Rivian

Safeway/Albertsons

Saks 5th Avenue/Off 5th

Salesforce

Sam’s Club

San Jose Sharks

SAP

Savage x Fenty, founded by Rihanna

ScotiaBank

Sephora

ServiceNow

Seventh Generation

SHEIN

SHIPT

Shopify

Silicon Valley Bank

Simon & Schuster

Skillshare

Slack

Slow Ventures

Smashwords

Smith & Company

Snap

Society for Human Resources Managers

Sodastream (Dylan Mulvaney sponsor)

Sodexo Magic

Sodexo USA

Softbank

Sonos

Sony Interactive Entertainment

Sound Ventures

Southwest Airlines

Spanx

Spark Capital

Square

Stanley Black & Decker

Starbucks

State Farm

State Street Bank

Steelcase

Stitch Fix

Strava

Stripe

Sundance

Survey Monkey

SVB Bank

Sveda Vodka (Dylan Mulvaney sponsor)

Sweetgreen

Swiss Air

Synchrony

T. Rowe Price

Taco Bell

Tampa Bay Rays

Tampax (Dylan Mulvaney sponsor)

Target

TD Bank

Temu

Tesla

Teva (sandals)

TGI Fridays

That Game Company

The Body Shop

The New York Times (and almost every other news outlet in Western countries)

Thrive Market

Tiffany & Co.

TikTok

Tito’s Vodka

TMobile

TMZ (owned by Fox Corp.)

Toms

Tory Burch LLC

Trillium Asset Management

Tripadvisor

Trout Unlimited

Truist Financial

Twilio

Twitter (obviously less woke now under Elon Musk!)

U.S. Armed Forces

U.S. Men’s National Soccer Team

Uber

Ubisoft

UBS

Ugg

ULTA

Ulta Beauty (Dylan Mulvaney sponsorship)

Under Armour

Unilever

United Airlines

United Health Group

UPS

Urban Decay (Dylan Mulvaney sponsor)

Urlazh (Dylan Mulvaney sponsor)

USAA

Vanguard

Vans

Verizon

Viacom CBS

Vice Media Group

Victoria’s Secret

Virgin Atlantic

Vistaprint

VMWare

Vox Media

Walmart

Warburg Pincus

Warby Parker

Warner Media

We Work

Wells Fargo

Wendy’s

Whole Foods

William Blair

Williams Sonoma

Wix

Wrigley (limited edition Pride skittles)

Yahoo Inc

Yelp

YouTube

Zendesk

Zillow

Zola

Zoom Video Communications

Zynga Games

 

At this point you must be wondering, are there ANY un-woke businesses left in America? Not many big ones, I can tell you that! But there are plenty of un-woke small businesses and you can find some of them on a new app called Public Square. You should also check out my friend Teresa Mull’s new book Woke Proof Your Life!

In the meantime, contact me if you have suggestions for companies that deserve to be on these lists, and check out my list of non-woke or unwoke businesses.  Oh by the way, on the topic of supporting like-minded entrepreneurs, how about checking out my books while you’re here? I appreciate it. Finally, if you’d like to help contribute to the upkeep of this site and this list, you can send tips and contributions to my Venmo, @Dave-Seminara. This site keeps getting hacked, likely by malicious lefties, so any contributions are most welcome as I’m not tech savvy and keep having to pay people to repair my site. 

Pride Month Display at Target, June 2022
Pride Month Display at Target, June 2022 ©DAVE SEMINARA
Target Pride Display ©DAVE SEMINARA