List of Companies that are NOT Woke (Updated April 2024)

Okay, folks, I’ve heard you! You asked me for a list of woke companies, and I gave. you one. Now many of you are asking for a list of companies that are not woke (or shall we say unawoke?) This is going to be a lot more difficult but I’m game to start this but I’ll need your help too. If you know of unwoke companies, please contact me. In the meantime, I’ll get started here with this admittedly modest list. But please also check out the website and app Public Square, because there are lots of small, unwoke businesses there, most of them local. I didn’t find many in Tampa Bay, where I live, but you might have better luck. You should also check out my friend Teresa Mull’s new book (out in August) Woke Proof Your Life!

Also, while we’re on the topic of supporting like-minded entrepreneurs, please check out my books, and my new podcast, DeSantisland.



Ashley Furniture

Association of Mature Citizens (AMAC- alternative to AARP)

Ave Maria Mutual Funds

Berkshire Hathaway

Black Rifle Coffee

Bubba Gump Shrimp

Buffer Insurance

Charity Mobile phone co.

Deere & Co.


Duck Duck Go 

Equinox Fitness/Soul Cycle

Glacier Bank

Good Ranchers

Goya Foods

Hobby Lobby

Jeremy’s Razors


Läderach Swiss Chocolates

Lending Tree



My Pillow

Nathan’s Famous hot dogs

On Running

Parson’s Xtreme Golf

Patriot Shave


Public Square

Pure Flix

Pure Talk (Daily Wire advertiser)


Seed to Table

Shell Oil

Strive Asset Management


Unitus Apparel (coming August 2023)


WWE has a nice roundup of companies they think are good. Some of them are actually quite woke but these days, it’s all relative. Stay tuned as we’ll be growing this list together.